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Case study · Website projects
A law firm website that explains and converts.
How we plan, write, design and launch websites that help clients understand your services and take the next step.
Challenge
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Approach
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Deliverables
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Results we measure
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Who this is for
Firms whose website looks dated, produces few enquiries, or no longer reflects the services they offer, as well as firms launching new practice areas, rebranding or merging.
The challenge
Practice-area pages that do not answer real client questions, slow mobile pages, unclear calls to action, and enquiry forms that land in a shared inbox with no follow-up.
Our approach
Five steps, clearly agreed.
01
Discovery
Conversations with partners and intake staff, plus a review of your analytics, enquiries and competitors, to agree what the website must achieve.
02
Journey and architecture
We map the client journey for each priority practice area, plan the site structure and page templates, and prepare a redirect plan to protect existing rankings.
03
Content
Practice-area pages built around the questions clients actually ask, clear team profiles, and the price and service information required by the SRA Transparency Rules.
04
Design and build
An accessible, mobile-first and fast website with natural conversion points, forms connected to your CRM and the SRA digital badge in place.
05
Launch and improve
Redirects, tracking and testing at launch, followed by a review of enquiries and conversion so the site keeps improving.
Deliverables
What you receive
- Sitemap and page plan
- Content for priority pages
- Design system and page templates
- Responsive, accessible build
- Redirect and SEO migration plan
- Analytics and conversion tracking
- SRA badge and Transparency Rules information
Results we measure
Success, defined up front.
Enquiries by practice area
Which services generate enquiries, and how that changes after launch.
Conversion rate
The share of visitors to key pages who get in touch.
Mobile speed
How quickly pages load and respond on a phone.
Form completion
How many people who start an enquiry form finish it.
Verified results
Client results are published here only with permission.
As projects complete, we add verified outcomes to this page. Your firm could be the first.
Common questions
Before you start.
Will we lose our rankings if we redesign?
A redesign is a risk if it is handled carelessly. Mapping old pages to new ones, setting up redirects and keeping valuable content protects your existing visibility.
Can you work with our current platform?
We review your current setup first. Often the best option is to improve what you have; sometimes a rebuild is the better investment.
Do we have to publish our prices?
For services covered by the SRA Transparency Rules, such as residential conveyancing and uncontested probate, yes. We present that information clearly.
Next step
Become our next
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AI Strategy
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Law Firm SEO
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AI Search Visibility
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Websites
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CRM & Client Intake
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Automation
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