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Case studies
Real problems. Practical technology.
How we approach the projects law firms bring to us, from websites and search to intake and automation. Verified client results are published here only with permission.
Website projects
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SEO & AI search
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CRM & client intake
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AI & automation
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Playbook 01
Website projects
A website that explains your services and converts visitors into enquiries.
The problem we usually see
Practice-area pages that do not answer real client questions, slow mobile pages, and enquiry forms that land in a shared inbox with no follow-up.
What we do
- Map the client journey for each priority practice area
- Restructure practice-area pages around real client questions
- Conversion-focused layouts, calls to action and forms
- SRA Transparency Rules information and the SRA digital badge
- Analytics and CRM integration from day one
What we measure
- Enquiries by practice area
- Conversion rate from key pages
- Mobile page speed
- Form completion and drop-off
Playbook 02
SEO & AI search
Visibility in Google and AI assistants for the services that matter most.
The problem we usually see
A firm that only ranks for its own name, practice-area pages that compete with each other, and AI assistants that never mention the firm.
What we do
- Technical SEO review and fixes
- Local search and Google Business Profile for each office
- Practice-area and FAQ content written for real searches
- Structured data and consistent firm and practitioner information
- Tracking of priority searches and AI answers
What we measure
- Non-brand rankings for priority services
- Google Business Profile calls and direction requests
- Organic enquiries by practice area
- Mentions in AI answers for tracked questions
Playbook 03
CRM & client intake
Faster, more consistent handling of every new enquiry.
The problem we usually see
Enquiries scattered across inboxes and phones, slow first responses, and no clear view of where work comes from.
What we do
- Capture every enquiry with its source
- Qualification questions that suit each practice area
- Routing to the right fee earner or team
- Consultation booking and automated reminders
- Pipeline reporting for partners and managers
What we measure
- Time to first response
- Enquiry-to-consultation rate
- Consultation-to-instruction rate
- Enquiries by source and practice area
Playbook 04
AI & automation
Less repetitive admin, with people in control of every decision that matters.
The problem we usually see
Fee earners re-keying the same details into several systems, manual reminders, and admin that grows with every new matter.
What we do
- Map the workflow and agree what should and should not be automated
- Automate low-risk, repetitive steps first
- Add human checkpoints for professional judgement
- Document every automation so your team can manage it
- Review and improve after launch
What we measure
- Admin hours saved per week
- Errors and re-work
- Turnaround time on routine tasks
- Team adoption
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