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Case study · SEO & AI search
Get found in Google and in AI answers.
How we build visibility for the services and locations that matter most, in search engines and AI assistants.
Challenge
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Approach
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Deliverables
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Results we measure
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Who this is for
Firms that rank for their own name but not for the services they want to grow, multi-office firms that need each location to be found, and firms that want to appear when clients ask AI assistants for help.
The challenge
A firm that only ranks for its brand, practice-area pages that compete with each other, inconsistent business information across the web, and AI assistants that never mention the firm.
Our approach
Five steps, clearly agreed.
01
Technical audit
A review of how search engines crawl and understand your website, with a prioritised list of fixes.
02
Research
The searches and questions clients use for each practice area and location, mapped to the pages that should answer them.
03
Local search
Google Business Profile for each office, consistent firm details across directories, and a sustainable approach to reviews.
04
Content and structured data
Practice-area and FAQ content written for real searches, with structured data that helps search engines and AI systems understand your firm and people.
05
Tracking and reporting
Rankings, enquiries and mentions in AI answers for agreed questions, reported in plain English each month.
Deliverables
What you receive
- Technical audit and fix list
- Keyword and question map by practice area
- Google Business Profile optimisation
- Content plan and priority pages
- Structured data
- Monthly reporting
Results we measure
Success, defined up front.
Non-brand rankings
Positions for the priority services you want to grow, not just your firm’s name.
Local actions
Calls, website visits and direction requests from Google Business Profile.
Organic enquiries
Enquiries from search, broken down by practice area.
AI answer mentions
Whether your firm appears for an agreed set of AI assistant questions.
Verified results
Client results are published here only with permission.
As projects complete, we add verified outcomes to this page. Your firm could be the first.
Common questions
Before you start.
How long does SEO take?
Usually months rather than weeks. Technical fixes can help quickly, while competitive practice areas and locations take sustained work.
What is AI search visibility?
Making sure AI assistants have clear, consistent and trustworthy information about your firm, so they are more likely to mention you when people ask for help.
Can you guarantee first-page rankings?
No one can honestly guarantee rankings. We focus on the work that makes rankings and enquiries more likely, and report transparently on progress.
Next step
Become our next
case study.
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